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Our story
Born from a simple belief.
Everyone deserves access to heart-healthy hydration.
Meet the founder
Hi, I'm Joyson.
I started Jay’s in 2023 with one flavor: watermelon, lemon and a hint of salt. I’d watched sugary drinks fuel diabetes and heart disease in the neighborhoods I love, and I wanted to pour something better.
Three years of festivals, farmers markets, summits and community days later, the mission is the same. Every sip says no to pumping our community full of sugary drinks, and yes to hydration your heart will thank you for.
Add a line or two in Joyson’s own words: a family memory, the first sale, a customer who stuck with him.
Joyson R. BaLisamoreFounder & Chief Hydration Officer
Our mission
Every bottle does three jobs.
01
Promote healthy hydration
A real alternative to sugary drinks, with natural electrolytes from fresh watermelon.
02
Prevent heart disease
Zero added sugar, plus heart-healthy compounds like citrulline and lycopene.
03
Provide jobs for youth
Young people from Baltimore help press, bottle and pour. XX youth employed
The journey
From one flavor to a movement.
Some of the places you’ve seen us:
CIAA Health + Mental Wellness SummitHBCUniverse Summit · Morgan StateCCBCBaltimore farmers markets+ partner logos
2023
The first batch
Watermelon, lemon and a hint of salt, poured at Baltimore markets.
2024
Milestone
First events, catering clients or new flavor.
2025
Milestone
Workshops, summits, youth hires.
2026
A fresh new look
New brand, new labels, and online pre-orders with a monthly hydration plan.
Baltimore's saying…
Real customers, real sips.
Video testimonial #1
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